Naming management

Oversight, governance, and enforcement

Naming management
Naming managementNaming management
Steal my naming-decision framework

Steal my naming-decision framework

I always start with this one

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
If you can name a little less, you can name a lot better

If you can name a little less, you can name a lot better

Naming requires a lot of resources—here's the case for freeing them up

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
The art of not naming

The art of not naming

Let's just talk about it

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
A simple “does-it-need-a-name?” checklist

A simple “does-it-need-a-name?” checklist

Make the switch from naming by default to naming with intention

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
The dangers of the working name

The dangers of the working name

Why bad working names are good (plus the two strategies I like best)

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
“Our naming...it’s kind of a disaster.”

“Our naming...it’s kind of a disaster.”

Your 2025 naming operations checklist

Caitlin Barrett
Caitlin Barrett
Naming managementNaming management
Who should "own" naming in your organization?

Who should "own" naming in your organization?

And how?

Caitlin Barrett
Caitlin Barrett